Corporate Wine and Cheese Gift Baskets
The holidays are fast approaching, and if you’re like most people your list includes people who are hard to buy for. Colleagues, clients, employers…it can be difficult to find something that expresses your appreciation and isn’t completely generic. Wine and cheese gift baskets are great gifts, but often they can seem impersonal. If you really want to make an impression, why not add a few unique touches to the traditional gift basket?
Group Baskets
If you’re sending a gift basket to a group, you want to include elements that the group will understand and appreciate. Think about what you know about them…what do they do together, or share, that you can work in to the basket?
Maybe they play in an annual golf tournament. In that case, you could include some golf balls and tees, or get a little more fun and tuck in a book of golf jokes, or a golfing calendar that can go up in a common work area.
You can also find something about their logo and brand that you can build a theme around. Find wines with labels that reflect their company colors or nod to their logo…to use a widely known example, people at Mac might get a kick out of an apple wine or brandy.
Or, choose items that reflect their company mission, or services. The I.T. department might appreciate a wine with a spider web on the label, or Halloween-themed wine glasses that have webs etched on them, along with some flash drives or fun desktop toys.
Individual Baskets
This is where you can really add relationship-building personal touches. If you know quite a bit about their hobbies or interests, than you’ve got a great starting point. If not, don’t be shy about getting hold of their assistant or a colleague of theirs and asking a few questions.
First, find out if they have a favorite wine or, instead, a favorite whiskey or other beverage. Also, find out if they have any food allergies…this may seem silly, but many people do and you don’t want to load up a gift basket with nuts, crackers or other things that they can’t enjoy and will pass on to someone else.
Then ask what their interests are. If they love fishing, for example, it’s easy to find little items than you can include…like a fishing lure and a funny book on the subject. Or maybe they have a favorite restaurant, and would appreciate a gift card, or a sports team they love that you can find memorabilia for. Many people collect things, so a small item to add to their Elvis shrine would be a welcome gift that’s sure to garner a thank you call.
If you can’t or don’t want to ask, you can include something that most everyone enjoys, like movie passes. Or, find the latest business book that applies to their company or position.
Corporate gifts are great business builders, and unique wine and cheese gift baskets with a few personal touches can go a long way to cementing your relationship. Add a personal, handwritten note, and you’re giving a gift that really, truly says ‘thank you’ and differentiates you from the rest of the gift-giving crowd.
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